Poster Design + Motion · October 2025

Open Door Studio
Horror Film Festival

A 27"x60" horror film festival poster and an animated studio intro for a simulated film festival at Vancouver's Hollywood Theatre — designed as part of a festival design team.

Role
Festival Design Team
Scope
Film Festival Poster, Studio Movie Intro
Tools
Photoshop, After Effects, Illustrator, Firefly, ChatGPT, Adobe Express
Context
WEGD Applied Skills Lab · CNC
01 — The Brief

A film studio opening a branch in Vancouver needed a design team

Open Door Studio is a film production company expanding into Vancouver with a three-weekend film festival — Comedy in Kelowna, Indie and Horror in Vancouver. I was selected as part of the festival design team for the Horror leg at the Hollywood Theatre.

Two deliverables: an animated studio intro (the branded sequence that plays before a movie in the theatre), and a 27"x60" large-format poster for the Horror Film Festival. Both needed to follow the horror theme while incorporating "Open Door Studio" branding.

Open Door Studio website Open Door Studio's existing website — the starting point for understanding the brand
02 — The Studio Intro

Building a movie intro from scratch in After Effects

I started by researching real studio intros — Paramount, Universal, Lionsgate — studying how they use camera movement, lighting, and sound design to build atmosphere. From there I moved into typography exploration in Illustrator, testing different typefaces before landing on Aviano Future with the "OO" in DOOR replaced by actual door shapes — a visual pun that ties the brand name to the concept.

Typography exploration in Illustrator Final typography with door shapes in Aviano Future

The intro environment is a hallway built from a grunge wall texture, tiled and arranged in 3D space to create a tunnel effect. At the end of the hallway sits an AI-generated glass door (created with Gemini). The camera travels through this hallway toward the logo reveal. A ghostly figure — generated using Adobe Firefly Video — was composited into the sequence for the horror element.

Grunge wall texture used for hallway Hallway tunnel in After Effects Hallway with glass door composited
AI-generated glass door via Gemini Ghostly figure generated with Adobe Firefly Video
03 — After Effects Build

3D camera, smoke, and compositing in Cinema 4D renderer

The After Effects project uses the Cinema 4D renderer for true 3D camera movement. The wall panels are tiled using Motion Tile and arranged as 3D layers. Fractal noise generates the smoke effects. Multiple compositions — Wall, Smoke, Movement to Logo, Logo, and Logo with Girl — are layered in the main comp with precise timing to build the reveal.

Motion Tile effect on wall panels 3D camera and wall setup
Fractal noise smoke composition 3D text logo reveal composition
Logo with ghostly girl composition Final main composition with all layers
Final rendered frame from the intro Final rendered frame — the logo reveal with ghostly figure, smoke, and moonlit atmosphere
Final rendered intro — Open Door Studio movie intro sequence
04 — The Poster

A 27"x60" horror film festival poster built layer by layer

The poster started with element creation in Illustrator — building the film strip border with sprocket holes from scratch. I then moved into Adobe Express to test layout compositions and spatial arrangements before committing to the final build in Photoshop.

Poster wireframe with border elements Film strip element iteration 1 Film strip with sprocket holes
Adobe Express layout with grunge border Adobe Express layout with text and doors

In Photoshop, I built the composition at 8100x12000px (300dpi). The Open Door Studio logo doors were recreated with neon red edge lighting. I photographed my own hands and used ChatGPT to transform them into demonic monster claws — which became the central horror element along with an AI-generated skull. The typeface Agency FB in bold carries the headings. A silhouetted cinema audience grounds the bottom of the composition.

Early Photoshop layout with Agency FB type Photoshop composition with neon door glow
Hands photographed and cut out in Photoshop ChatGPT transforming hands into monster claws
Final Open Door Studio Horror Film Festival poster
05 — What Was Delivered

Two deliverables, one cohesive horror experience

01
Animated Studio Intro
3D camera work, smoke effects, AI-generated imagery, and text reveal in After Effects with Cinema 4D
01
Large-Format Poster
27"x60" horror film festival poster — composited in Photoshop at 8100x12000px for print
06
Tools Across Both
After Effects, Photoshop, Illustrator, Adobe Express, Adobe Firefly Video, and ChatGPT image generation
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